Tissea 'Key points' for professional web design

• Integrated design: This is ensuring that the website is integrated with the rest of business.
• Online Value proposition: This is developing an online value proposition (OVP)
• Customer Orientation: This is being able to translate customer needs into website design.
• Dynamic design and personalisation: We explore the options for added value through dynamic facilities.
• Aesthetics: Indentify different aspects of aesthetic design.
• Page design: This is understanding and applying best practice for the page layout.
  
• Copy writing: Grasp and apply the fundamental principles of copy writing for websites.
• Navigation and structure: Apply best practice for navigation and structure, one simple principle "3 Clicks Away" from the home page.
• Interaction: Apply best practice for interaction.

Key concepts of web design

A good and effective web design should help a business to do the following:

• Help clients buy something they need
• Help clients find information
• Help clients to save money
• Help clients to communicate with the organisation
• Help clients to profile their company more professionaly  

Marketing concepts

  The 5 Ss:

• Sell: Growing sales can be achieved through effectively communicating your product and  making e-commerce facilities more straight forward to use.
• Serve: Add value by designing easy-to-use interactive services that help customers with service enquiries.
• Speak: Website can be used to communicate and get closer to customers by providing tailored content with custom design interactive facilities.
• Save: Costs are saved by delivering online content and services that may have previously only available through print and post or face-to-face.
• Sizzle: An excellent site design helps build the brand and reinforces the brand values through the type of content, interactivities and overall style, tone and feel.